How Cosmetic Packaging Now Grew Their Email List by 754% with 2-Step Optins

Some digital marketing tips work for any industry, like making your page URLs easy to read, or catching abandoning visitors just before they leave your site using Exit-Intent® Technology. However, when you’re in a niche industry, the key is knowing how to speak to your visitors’ unique values to inspire Continue Reading

Free Email Marketing Software

3. Data Management As detailed research from HubSpot shows, segmenting your marketing lists makes a huuuuuge difference to the success of your campaigns – including better open rates, fewer opt-outs, more leads and increased revenue. We’ve incorporated a whole range of tools for data management, cleaning, storage and segmentation to Continue Reading

BIG OptinMonster Plugin Update + More Project Delight Improvements

It’s so exciting to be able to bring you news of OptinMonster updates and improvements every few weeks. This week, you’ll hear about big changes to the OptinMonster plugin, as well as some great updates for Project Delight. Let’s dive right in, shall we? OptinMonster Plugin Updates You’re going to Continue Reading

Growth Hacking vs Digital Marketing: What’s The Difference?

What is Growth Hacking? Growth Hacking involves experimenting across lots of different marketing channels in a short span of time to try and find efficient ways to grow your business as cost-effectively as possible.  A lot of people make the mistake of thinking that this is all about faster growth. Continue Reading

How to Start a Nonprofit Newsletter (Mistakes, Best Practices & Examples)

Wondering if you need a nonprofit newsletter to boost your charity marketing? Or, do you want to start a nonprofit newsletter and just don’t quite know where to begin? Either way, we’ve got you covered. More than 83% of business-to-business (B2B) marketers send email newsletters as part of their content Continue Reading

What Caught Our Attention In The Social Universe?

Facebook’s New Tools For Video Creators and Publishers Facebook announced a range of new video features and tools at the International Broadcasting Convention (IBC). The new updates relate to Facebook Live, Watch Parties and Creator Studio. Here is an overview of the new elements: Facebook Live. The company is adding Continue Reading

Email Checklist | The Ultimate 44 Powerful Points You Will Not Want To Miss

Certainly, we’ve all had the awful realisation that we’ve made a huge mistake in our email, milliseconds after we click ‘send’. Is it possible you might need an email checklist? Perhaps you’ve spotted a glaring spelling error. Or you forgot to attach the attachment. Maybe, you’ve accidentally hit ‘reply all’ Continue Reading