25 days of Ausmas: Richard Morgan, Analog Folk on John Lewis’ 2014 Christmas ad

Every day an advertising creative from Australia and New Zealand will offer their own favourite Christmas campaign from over the years as we celebrate the best work from the festive period the world over and hear their views on what is best in class. Advertising has a lot to thank Continue Reading

Cadillac’s 2021 Escalade will feature an ‘industry-first’ 38-inch curved OLED display

Bottom line: We’ve seen some pretty fancy infotainment screens in modern vehicles, some of which even replace traditional instrument panels entirely (see the Tesla Model 3 for an example of that). However, Cadillac seemingly wants to outdo them all with its upcoming 2021 Escalade SUV. The luxury carmaker today announced Continue Reading

JBL solar-powered headphones promise ‘unlimited playtime’ via Powerfoyle solar cells

Forward-looking: Get ready to throw away your charging cable with Harman’s JLB solar headphones. The company claims that the headset will run “infinitely” after being exposed to two and a half hours of sunlight. One of the drawbacks of using wireless headphones is interrupting your listening session to recharge your Continue Reading

How DSPs can deliver credible ad transparency in 2020

Advertising has been fundamentally changed by a shift to greater transparency, with marketers expressing serious concerns about an opaque media supply chain.They’ve demanded greater clarity throughout the buying process – and they’ve been heard. This tug of war has raised healthy questions, not only about transparency, but also about the Continue Reading

Corsair is acquiring modular gamepad maker Scuf Gaming

In brief: Most PC gamers have heard of Corsair. The company is well-known in the PC peripheral market, and they make plenty of high-quality gaming mice, keyboards, and even headsets. However, Corsair isn’t content with traditional peripherals alone: it now wants to expand into the gamepad market as well. In Continue Reading

No Man’s Sky update adds a surprisingly powerful music creation tool

What just happened? Hello Games on Monday surprised players with an unexpected update that adds a powerful audio creation application to No Man’s Sky. It’s called the ByteBeat Device and this fully functional synthesizer is ready to get the party started. Hello Games founder Sean Murry said one of the Continue Reading

How Amplifon and Publicis Sapient made some noise with an app to support hearing aid users

Publicis Sapient won the ‘Heathcare and Pharma’ category at The DADI Awards 2019 with its ‘Amplifon Hearing App’ campaign for Amplifon. Here, the agency reveals the challenges faced and the strategies used to deliver this successful project. The challenge Hearing loss is the third most common physical condition behind arthritis Continue Reading