According to a 2020 report, 86% of consumers expect to be engaged by businesses via email and 52% expect engagement from text messaging. Consumers prefer these communication channels for their ease of use and their omnipresence in daily life. And for companies, combining emails and text messages creates a holistic Continue Reading
Email Marketing
How to Use the Inverted Pyramid Method in Your Tempemail Design?
What do you need to know about the inverted pyramid email design? The phrase “Less is more” is perfectly true for email marketing, especially since most inboxes are crowded with promotional emails. Tempemail marketers face fierce competition for people’s attention all the time. The challenges start with the subject line, Continue Reading
Limitations of HTML Tempemail Design
Have you ever tried adding the embed code of a YouTube video to your HTML email design? There are ways to make videos work in a couple of email clients, but there’s still no solution that would work everywhere. Same goes for custom and Google fonts as well. They are Continue Reading
Why image-only emails are dead
Every email marketing expert will tell you that image-only emails are a big no-no. But why is that? Some people can argue that image-only emails are accepted today thanks to the development of highly intelligent spam filters that can now differentiate between spammy behavior (mainstream, user interaction, links, etc) and Continue Reading
The secrets to a perfect customer service email template
There are not many things more important than great customer service that is versatile enough to be delivered through multiple channels, such as customer service emails, customer service or courtesy calls, and so on. Good customer service can retain customers and increase their Customer Lifetime Value (CLV). This is because Continue Reading
Plain Text vs HTML Tempemail
I was born in ’85, and I sent my first email around ’96. Back then, I had no idea that I’ll be neck-deep in email marketing and email design today. I think it was around 2006 when I first struggled with editing an HTML email. As I’m not a developer, Continue Reading
Tempemail marketing lessons to learn from H&M
H&M is one of the most famous e-commerce and fashion brands in the world. Founded in 1947 in Sweden, the company grew to become a giant in the fast fashion industry. The brand counts over 4700 stores around the world, 171000 employees, and an astonishing 188 Billion in revenue with Continue Reading
Best apology emails you can learn from
Mistakes happen even to the best of us – and apology emails are the answer. With the busy daily lives and workload, you might forget to check on something, add a picture or text, put a wrong link to your email, or just simply miss out on some important details. Continue Reading
A guide to conditions and loop elements in dynamic emails
Transactional emails are emails prepared and sent by brands to their customers upon a series of events. They are automated emails sent after a trigger made by the customer. Triggers can be a purchase, a response to a survey, an abandoned cart, a visit to a page on the company’s Continue Reading
4th of July email campaigns during Covid
After almost 2 years of lockdown and curfews, Americans are more excited than ever to celebrate Independence day. Reassured by the rising number of vaccinations, 84% of consumers are planning to celebrate this year’s 4th of July, with an average planned spending of $80 planned on food and beverages per Continue Reading