Mondia has announced the launch of Monsooq in Nigeria. This follows on the heels of the time-based entertainment platform’s initial launch in South Africa.
Monsooq is a first-of-its-kind model which utilises time as the currency. Users pay only for the time they spend consuming content and are not required to take out any contracts or subscriptions.
This platform allows consumers to buy entertainment time just as they would mobile airtime and use that time to consume any content they choose, including movies, sports, educational content, books, series, games and music – all on a single, convenient, end-to-end entertainment platform.
Whether a consumer wishes to play a game for 30 minutes while commuting, or binge a new series for six hours, they are able to load that amount of time to their profile securely using a debit or credit card. And when their time ends, they simply top up with more.
“Africa is the next frontier in regard to digitalisation. Our extensive footprint, increasing customer base and significant experience in the region make Africa a natural choice of focus for us,” says Amadeo Rahmann, Mondia Group CEO.
“African markets, especially Nigeria with its large population and growth of digital streaming services, are primed for the democratisation of content. Mondia is firmly focused on changing the way people consume entertainment. We have incredible reach and deep understanding of the geographies in which we operate, with over 1.4 billion potential users in these countries.”
Mondia believes that Nigeria is a great local content hub for Africa with its media and entertainment industry, Nollywood, providing world-class content. Nigeria is also currently the second-largest film producer in the world in terms of the number of movies.
The local industry employs about one million people and generates over $7 billion for the economy – something Mondia is excited to help provide another platform for this content.