‘A freebie is enough’: influencer gift posts trigger breaches in Australian ad standards | Advertising- Tempemail

An Instagram post picturing a family in McDonald’s pyjamas holding McDelivery bags has exposed Australia’s regulatory “grey areas” in influencer marketing. Advertising in Australia is self-regulated. An independent body, Ad Standards, exists to enforce the industry’s voluntary code. The post, uploaded to the Instagram handle @SouthAussiewithCosi, which has 118,000 followers, Continue Reading

Nike and Amazon among brands advertising on Covid conspiracy sites | Coronavirus- Tempemail

Dozens of the world’s biggest brands, including Nike, Amazon, Ted Baker and Asos, have been advertising on websites that spread Covid-19 misinformation and conspiracy theories, it has emerged. The companies, as well as an NHS service, are among a string of household names whose ads appear to have helped fund Continue Reading

Social media stars under fire for flouting rules on advertising | Social media- Tempemail

Social media stars Jodie Marsh, Chloe Khan, Lucy Mecklenburgh and Chloe Ferry have been named and shamed by the UK advertising watchdog for repeatedly flouting social media advertising rules, and face being fined or having their posts deleted. The Instagram stars have become the first influencers to be named on Continue Reading

UK and EU investigate Facebook over unfair use of data in digital advertising | Facebook- Tempemail

UK and EU regulators are investigating Facebook over whether it is abusing its dominance in digital advertising. It marks the first time the regulators have coordinated on a major inquiry since Brexit, and strikes at the core of Facebook’s revenues, which rely heavily on selling advertising on its platform. The Continue Reading

It’s just pants: ads for skimpy men’s underwear too racy for media giants | Advertising- Tempemail

A male underwear company that had its adverts pulled from social media and an appearance on a morning television show dropped has accused the industry of double standards when it comes to images of semi-clothed male and female bodies. Moot, an underwear retailer set up by Jules Parker – a Continue Reading

Is online advertising about to crash, just like the property market did in 2008? | Social media

Here’s a disturbing thought for those of us who are critics of the tech industry: are we unduly credulous about the capabilities of the technology as extolled by the companies and their paid evangelists? Did clever exploitation of social media really lead to the election of Trump and the Brexit Continue Reading

UK social media influencers warned over ad rules breaches | Advertising Standards Authority- Tempemail

The UK advertising watchdog has warned social media influencers that they face being named and shamed, after a spot check of posts found widespread flouting of advertising rules. The Advertising Standards Authority (ASA) monitored the Instagram accounts of 122 UK-based influencers over a three-week period last September, which involved assessing Continue Reading

Digital Advertising Ready to Take-Off in South Africa – Tempemail

Advertising is big business. Ever since the first banner ad way back in 1994, we’ve been consuming this digital content on almost every major platform we use, seeing countless images and videos throughout the average workday. It’s also worth noting that digital advertising spend is on the up constantly, too. Continue Reading

Google announces plan to tackle privacy issues in online advertising | Google

Google has announced a plan to tackle privacy issues in online advertising, as the company attempts to chart a middle ground between Apple’s privacy-first approach and the needs of advertisers – including itself. Google will use AI to bundle an individual user with similar visitors in an attempt to convince Continue Reading

Tech giants may face billions of pounds in fines from new UK watchdog | Business- Tempemail

The UK’s new tech regulator should have the power to fine Google, Facebook and other tech giants billions of pounds if they fail to stick to a new code of conduct, according to the competition regulator. The Competition and Markets Authority (CMA), which will host the new dedicated Digital Markets Continue Reading