Hyundai Australia taps into short attention spans with quirky 4 second ads

Hyundai Australia has pioneered the ‘4-Second Car Review’, 25 quirky short videos featuring alleged motor experts like a dog, a cactus, a chameleon, a ninja, a time-traveller and a flat-Earther. The blink-and-you’ll-miss-them segments, from AnalogFolk Sydney is informed by a study claiming that the average online attention span is now Continue Reading

What Caught Our Attention In The Social Universe?

Facebook’s New Tools For Video Creators and Publishers Facebook announced a range of new video features and tools at the International Broadcasting Convention (IBC). The new updates relate to Facebook Live, Watch Parties and Creator Studio. Here is an overview of the new elements: Facebook Live. The company is adding Continue Reading