If you’re not terrified about Facebook, you haven’t been paying attention | Facebook

In 2016, we didn’t know. We were innocent. We still believed social media connected us and that connections were good. That technology equalled progress. And progress equalled better. Four years on, we know too much. And yet, it turns out, we understand nothing. We know social media is a bin Continue Reading

Facebook’s Giphy deal draws UK competition watchdog’s attention – Software- Tempemail

Facebook’s acquisition of popular GIF website Giphy is being scrutinised by the United Kingdom’s competition watchdog for possibly reducing competition. The parent of messaging app WhatsApp bought Giphy, a popular website for making and sharing animated images, or GIFs, in May to integrate it with its rapidly growing photo-sharing app, Continue Reading

TikTok is the perfect medium for the splintered attention spans of lockdown | Sophie Haigney | Opinion- Tempemail

Someone, somewhere, makes a sandwich, gracefully pressing her fork into the edges of crustless white bread. Someone else jumps in the air and somehow manages to remove his hoodie with his foot, landing on his feet and looking shocked. A golden retriever appears to be dancing on their hind legs. Continue Reading

Covid-19 is temporary, but attention to the environment must be permanent- Tempemail

We’re living in a society where we’re constantly encouraged to do ‘better for the planet’. And I don’t disagree. But we’re at a point of inflection when a lot of people don’t know what’s best for the planet. From fake news to real news – it’s information overload everywhere you Continue Reading

Relevance, emotion, purpose: the golden rules for keeping consumer attention in 2020- Tempemail

As a new decade starts, Xandr, AT&T’s advertising company, in partnership with Tempemail, took to the streets to ask British consumers about the current state of digital advertising, and how they hope it evolves in the years ahead. According to Daniel Clayman, VP and Managing Director of Northern Europe at Continue Reading

Genre is dead and marketers should pay attention- Tempemail

The runaway success of shows like Sex Education and The End of the F***ing World on Netflix have deliberately disregarded boundaries and show that genre is dead. In music, TV and society, walls are being torn down and replaced with something powerful that refuses to be labelled. It’s time the Continue Reading

Hyundai Australia taps into short attention spans with quirky 4 second ads

Hyundai Australia has pioneered the ‘4-Second Car Review’, 25 quirky short videos featuring alleged motor experts like a dog, a cactus, a chameleon, a ninja, a time-traveller and a flat-Earther. The blink-and-you’ll-miss-them segments, from AnalogFolk Sydney is informed by a study claiming that the average online attention span is now Continue Reading

What Caught Our Attention In The Social Universe?

Facebook’s New Tools For Video Creators and Publishers Facebook announced a range of new video features and tools at the International Broadcasting Convention (IBC). The new updates relate to Facebook Live, Watch Parties and Creator Studio. Here is an overview of the new elements: Facebook Live. The company is adding Continue Reading