Marketers have bought into Quibi but will audiences follow Katzenberg’s mobile dream?- Tempemail

Before Jeffrey Katzenberg’s shortform TV project Quibi finally launched this week, leading brands had bought into the Dreamworks founder’s dream. It shifted one year’s worth of North American ad inventory ($150m) before the public had even appraised the platform, but will audiences be as impressed with the so-called ‘next generation Continue Reading

Channel 4 reports higher young audiences amid lockdown- Tempemail

It is no secret that TV viewing has increased these last few weeks with the nation in lockdown. Research from Channel 4 has attempted to add some colour and nuance to that by digging out insights about its newly-swollen audience. A weighted study pulled 1,400+ of its ‘Core4 community members’ Continue Reading

How the Top Names in Beauty Connect With Audiences During COVID-19

In these uncertain times, marketers are trying to grasp the right way to connect with their audiences online. Now more than ever, social media is the key tool for bringing people together and sharing information. Across all regions, there’s a rise in organic content. But a business-as-usual content schedule right Continue Reading

Big Data Social Media Marketing For Engaged High-Converting Audiences

Social media is no longer just a tool for communication – it’s an integral part of life, and a place where businesses reach out to their targeted audience.  Big data social media marketing became a hotly discussed topic in various industries, with marketers leading the way, and experts estimating that Continue Reading

Why the BBC is so bad at engaging younger audiences | Sarah Manavis | Opinion- Tempemail

One morning in November, in the midst of an already excruciating election campaign, I woke up to what felt like a fever dream. My group chats were all on fire, filled with friends sharing the same video clip: of Laura Kuenssberg, on the most recent episode of the BBC’s Brexitcast, Continue Reading

Can virtual influencers build real connections with audiences?- Tempemail

Despite investment in virtual influencer campaigns by brands such as SK-II, Calvin Klein and Smart Car, some marketers still doubt whether a virtual character can forge a real connection with an audience. Speaking at the Tempemail Live, a new monthly magazine launch event hosted by the Hospital Club, Lore Oxford, Continue Reading

Tempemail Live asks whether virtual influencers can build real connections with audiences- Tempemail

Despite investment in virtual influencer campaigns by brands such as SK-II, Calvin Klein and Smart Car, some marketers still doubt whether a virtual character can forge a real connection with an audience. Speaking at the Tempemail Live, a new monthly magazine launch event hosted by the Hospital Club, Lore Oxford, Continue Reading

Chinese audiences are pining for simpler times: PepsiCo CNY ‘Bring Happiness Home’- Tempemail

As we enter the Year of the Rat, advertising creatives across Asia offer their favourite Chinese New Year campaigns from over the years as we celebrate the best work from the festive period and hear their views on what is best in class. I’m not really the target audience for Continue Reading

Video Advertising: How to reach premium audiences with the decline of TV- Tempemail

Growing up in the nineties, it was assumed knowledge that sitting glued an inch from the television would make one’s eyes go square. Not that it stopped us from spending long hours channel-hopping, praying for a certain video to play often to no avail. It’s a far shout from the Continue Reading