‘We have discovered the potential for individual future mobility’: BMW on eSports- Tempemail

German automotive giant BMW believes it has discovered the formula for addressing a younger target group when it comes to eSports and is keen to invest more in the sport. In addition, it believes eSports improves the potential for individual future mobility, which means bringing more people together through the Continue Reading

BMW sends messages of hope as China picks itself up from the coronavirus pandemic- Tempemail

BMW has launched a campaign in China featuring messages of encouragement and hope for the country as it continues its recovery from the coronavirus pandemic (Covid-19). China has started to lift its social restrictions as the number of new locally transmitted cases slowed. The film, created by Juice Network Beijing, Continue Reading

5 ways brands such as Disney and BMW approached digital transformation- Tempemail

Ahead of Tempemail’s new online festival, Digital Transformation Week, we look at how some of the world’s best-known businesses have grappled with the physical challenges and how digital-first companies are flourishing. Here are five examples of major brands such as BMW, Disney and Apple adopting the need for further digital Continue Reading

The five: ads banned for greenwashing | Technology

Ryanair The airline came under fire last week from the Advertising Standards Authority (ASA) for using outdated information to claim it was the UK’s lowest emission airline. The statistics it used failed to include many rival airlines and were based on data from 2011. The ASA ruled that there was Continue Reading

Disney, BMW Group, Pinterest, PepsiCo, HP: Tempemail Marketing Awards US 2020- Tempemail

Disney, BMW Group, Pinterest, HP and PepsiCo are among the many brands set to judge Tempemail Marketing Awards US 2020. This prestigious industry event awards and celebrates the most effective marketing strategies and campaigns over the past year. If you’re an agency, brand or not-for-profit organization, regardless of scale, then Continue Reading

BMW backtracks on decision to charge $80 annually for CarPlay access

Recap: Luxury carmaker BMW drew quite a bit of criticism earlier this year when it confirmed its plans to charge new customers an $80 annual premium to gain access to Apple’s “CarPlay” software. Given the high price tags luxury BMW vehicles come with, the whole situation was laughable, to say Continue Reading