Facebook rolls out whitelists and better live stream controls in brand safety tweak- Tempemail

Facebook is retooling its brand safety features, rolling out whitelists that better allow brands to control the content their ads are seen next to. The expanded toolkit will see the implementation of two types of whitelist. To let brands create whitelists of publishers for in-stream video and the off-Facebook, app-based Continue Reading

Brand safety best practices during an evolving news cycle: experts share insights on brand safety measures amid Covid-19 crisis- Tempemail

Misconceptions about content blocking are making it difficult for brands to engage audiences during this pandemic, according to Tanzil Bukhari, managing director EMEA at DoubleVerify. He was speaking at a panel session on brand safety best practices during an evolving news cycle for Tempemail’s Digital Transformation Festival. The session looked Continue Reading

Marketing in the value exchange economy: Do brands need to think differently about brand trust?- Tempemail

Consumers don’t exactly understand the value of what marketers are giving them in exchange for access to personal data and information, a panel discussion on brand trust concluded. The Covid-19 crisis has inevitably impacted customer behavior, shaking up the industry and the ways marketers respond – yet there are steps Continue Reading

Industry partnerships help Australia rank high for brand safety in mobile- Tempemail

Australia has come in first for brand safety in mobile because of a sophisticated local ecosystem of advertisers, publishers, and industry bodies championing initiatives such as ads.txt. That means advertisers have prioritized clean impressions and publishers to deliver relevant engaging content and online experiences to garner longer ad exposure times, Continue Reading

Industry partnerships help Australia rank high for brand safety in mobile- Tempemail

Australia has come in first for brand safety in mobile because of a sophisticated local ecosystem of advertisers, publishers, and industry bodies championing initiatives such as ads.txt. That means advertisers have prioritized clean impressions and publishers to deliver relevant engaging content and online experiences to garner longer ad exposure times, Continue Reading

YouTube U-turns on coronavirus video ad ban- Tempemail

YouTube has pulled a dramatic U-turn on its decision to demonetise videos pertaining to the coronavirus outbreak, after pronouncing just last month that such content would not be eligible for adverts under its guidelines. At the time, the video streaming service categorized the viral outbreak as falling under its ‘sensitive Continue Reading

What’s the secret to winning a brand safety strategy in 2020?- Tempemail

Brand safety is not a new challenge, yet it remains top-of-mind for brands and continues to earn global attention. Brands still experience brand safety issues today, and while industry stakeholders have called for transparency and accountability from tech vendors and ad partners, new standards for brand safety are critical to Continue Reading

Brand safety catches up to localised needs as DoubleVerify commits to languages- Tempemail

For many brands, making sure that digital media is transparent, effective and brand-safe is a complex enough task but for markets across the Asia Pacific, fragmented languages can exacerbate the issue. In line with brand needs, DoubeVerify has expanded its remit to cover an additional 100 languages, which Jordan Khoo, Continue Reading

‘It’s a race to brand safety’ – how to battle ad keyword blocking- Tempemail

‘Sex’, ‘violence‘, ‘death‘, ‘alcohol‘, ‘slavery‘, ‘kill‘, ‘injury‘, ‘shoot‘, ‘disaster‘ and ‘bastards‘ – these are some of the keywords brands are choosing not to advertise against in 2020, enlisting automated tech to stop their ads from appearing around content containing these words. With global digital ad budgets taking an increasingly big Continue Reading

YouTube’s UK boss: ‘Brand safety is no longer top of the list for advertisers’- Tempemail

In wake of another ‘brand safety crisis’, which this week revealed how advertisers were inadvertently funding climate denial videos on YouTube, the platform’s UK managing director has spoken out on why brand bosses have not resorted to pulling spend in the same way they might have in years past and Continue Reading