The Guardian view on a Brexit industrial strategy: theatre but no policy | Editorial | Opinion

The collision of political rhetoric and commercial reality in Cambridge’s “Silicon Fen” threatens to expose the government’s industrial strategy for what it is: draping a union jack over the wilder edges of global capitalism. Earlier this summer, Boris Johnson sought new powers to block outsiders from picking up British firms, Continue Reading

Reporting on panic is not the same as panicked reporting – the media has an important role in the coronavirus pandemic- Tempemail

These are unprecedented times. Until recently, the threat of Covid-19 felt reassuringly distant. Now, it wakes me up each morning, when my radio alarm goes off. As I scroll through endless posts on social media, it has seeped into my afternoons, and taken hold of my evenings. The media will Continue Reading

UK government launches initiative to Brexit-proof ad industry- Tempemail

Britain’s advertising industry is to benefit from a new export initiative designed to propel homegrown firms onto the world stage in new post-Brexittrade policy. Funded by the Department for International Trade the initiative will see the countries advertising and marketing trade bodies unite under the UK Advertising Export Group banner Continue Reading

The Guardian cements European ties with ‘Hope has no borders’ reader campaign- Tempemail

The Guardian will aim to cement its relationship with European readers with ‘Hope has no Borders’, a multi-tiered marketing drive launched today with a takeover of departure screens at the Eurostar terminal in London St Pancras. Conceived in partnership with in-house creative agency Oliver the campaign dovetails with a renewed Continue Reading

No.10’s response to its Brexit ad blitz impact shows it’s too easy to fall back on reach- Tempemail

There’s something close to optimism in the ad land air as the “uncertainty” of 2019 is replaced, at least for now, with a measure of certainty. We’re leaving the EU for better or ill and some delayed plans are back on the front burner. With that in mind, analysts are Continue Reading

P&O Ferries brace for Brexit with business as usual reassurances- Tempemail

P&O Ferries is countering fears that Britain will be left all at sea following Brexit by mounting a public information campaign designed to calm passenger fears. Running across the national press, out-of-home and social until ‘Brexit day’ on 31 January, the campaign is designed to assuage nervous passengers with images Continue Reading

HSBC’s ‘We Are Not an Island’ ads return with pro-immigration message- Tempemail

HSBC has unveiled the latest phase of its successful, but controversial, ‘We Are Not An Island’ campaign, which — despite the denials from the bank — was accused in 2019 of taking an “anti-Brexit” stance. The marketing blitz, designed to champion the UK’s internationalism, has split opinion since its initial Continue Reading

Johnson: Huawei critics ‘must tell us what’s the alternative’ | Technology

Boris Johnson has insisted that he would not risk Britain’s security when upgrading the nation’s 5G communications network – but said critics of Chinese technology firm Huawei must come up with an “alternative” provider. The prime minister is due to make a final decision on whether to allow the tech Continue Reading

‘We didn’t want to leave Europe either’: Australian wine brand trendjacks UK general election

Australian wine brand 19 Crimes trendjacked the Brexit conversation last week during the UK general election, contrasting the elections and plans for Brexit against Australia’s convict past. Two ads, created by Wunderman Thompson, were published next to Brexit stories in various mastheads across UK & Australia. The ads, which said Continue Reading

Russia involved in leak of papers saying NHS is for sale, says Reddit | Technology

An anonymous online poster who disseminated documents later brandished by Jeremy Corbyn as evidence the Conservatives would put the NHS “on the table” in US trade talks was part of a campaign directed by Moscow, the site hosting the papers has said. On Friday evening, Reddit confirmed it has banned Continue Reading