No.10’s response to its Brexit ad blitz impact shows it’s too easy to fall back on reach- Tempemail

There’s something close to optimism in the ad land air as the “uncertainty” of 2019 is replaced, at least for now, with a measure of certainty. We’re leaving the EU for better or ill and some delayed plans are back on the front burner. With that in mind, analysts are Continue Reading

P&O Ferries brace for Brexit with business as usual reassurances- Tempemail

P&O Ferries is countering fears that Britain will be left all at sea following Brexit by mounting a public information campaign designed to calm passenger fears. Running across the national press, out-of-home and social until ‘Brexit day’ on 31 January, the campaign is designed to assuage nervous passengers with images Continue Reading

HSBC’s ‘We Are Not an Island’ ads return with pro-immigration message- Tempemail

HSBC has unveiled the latest phase of its successful, but controversial, ‘We Are Not An Island’ campaign, which — despite the denials from the bank — was accused in 2019 of taking an “anti-Brexit” stance. The marketing blitz, designed to champion the UK’s internationalism, has split opinion since its initial Continue Reading

Johnson: Huawei critics ‘must tell us what’s the alternative’ | Technology

Boris Johnson has insisted that he would not risk Britain’s security when upgrading the nation’s 5G communications network – but said critics of Chinese technology firm Huawei must come up with an “alternative” provider. The prime minister is due to make a final decision on whether to allow the tech Continue Reading

‘We didn’t want to leave Europe either’: Australian wine brand trendjacks UK general election

Australian wine brand 19 Crimes trendjacked the Brexit conversation last week during the UK general election, contrasting the elections and plans for Brexit against Australia’s convict past. Two ads, created by Wunderman Thompson, were published next to Brexit stories in various mastheads across UK & Australia. The ads, which said Continue Reading

Russia involved in leak of papers saying NHS is for sale, says Reddit | Technology

An anonymous online poster who disseminated documents later brandished by Jeremy Corbyn as evidence the Conservatives would put the NHS “on the table” in US trade talks was part of a campaign directed by Moscow, the site hosting the papers has said. On Friday evening, Reddit confirmed it has banned Continue Reading

NHS data is a goldmine. It must be saved from big tech | James Meadway | Opinion

As a society, we are finally acquiring a healthy scepticism about the use and abuse of our personal information. New polling conducted by YouGov for the Institute for Public Policy Research shows that 80% of the public want to see tighter rules applied to how the likes of Facebook and Continue Reading

BrewDog jumps on Brexit bus bandwagon with a pints for voting promise

BrewDog is once again hovering the promise of beer in front of people to prevent them from abstaining in Thursday’s (12 December) general election. Branded on a bus – a tactic made infamous by the 2016 EU referendum campaign – the copy reads ‘Vote Punk’ alongside the offer of a Continue Reading