Former Google Exec Takes on CMO Role at Genesys | Tempemail

Contact centre solutions company, Genesys has appointed former Google and Microsoft marketing executive, Joyce Kim, as chief marketing officer (CMO). As CMO, Genesys says that Kim oversees worldwide marketing for the company and will report directly to Chief Executive Officer (CEO) Tony Bates. It’s said that she will play a Continue Reading

HDFC Life’s CMO setting-up tech capabilities to optimise customer life cycle- Tempemail

Read Article We are living in a rapidly changing world, with quick digital adoption across the value chain. The perspective of customers, distributors, employees, suppliers, regulators, has seen a sea change. Pankaj Gupta, Senior EVP (Sales & Distribution) & CMO at HDFC Life defines these changes as synergistic changes and Continue Reading

Covid 19 situation provides important lessons on dealing with future large-scale crises: Chandrahas Panigrahi, CMO, Acer India- Tempemail

Read Article At Acer, we make sure employees have up to date passcodes, know how to authenticate to their systems, and are aware of increased scams and phishing attempts that are happening around COVID, states Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India, as he describes how Acer is Continue Reading

Pomelo CMO Jean Thomas on the brand’s experiments with shoppable live streaming- Tempemail

Pomelo’s debut into live streaming may have come before many of its key markets went into lockdown, but chief marketing officer Jean Thomas now firmly believes it’s a channel that brands should be testing and learning on. Thomas spoke to Tempemail as part of the Digital Transformation Festival, in which Continue Reading

Lazada CMO on why the future of e-commerce is combining livestreaming & entertainment- Tempemail

With many people globally either in lockdown or doing social distancing because of the coronavirus pandemic (Covid-19), livestreaming has become a way for people to socialise with each other and with the brands they love. In South East Asia, Lazada coined the term ‘Shoppertainment’, which it said are innovations that Continue Reading

Pizza Hut’s CMO: ‘Now is not the time to pull back on media spend’- Tempemail

Big-name brands such as Coca-Cola and John Lewis have been making significant cuts to their UK marketing budgets as part of their coronavirus cost-cutting plans, but for Pizza Hut’s marketing director now is not the time to pull back on brand investments. With around 400 branches in the UK and Continue Reading

Tempemail Show: a CMO and agency boss on marketing in the time of coronavirus- Tempemail

In a special edition of Tempemail Show during the Digital Transformation Festival, the head of marketing at Hertz and founder of creative agency Mr President shared how their respective businesses are coping during the current coronavirus crisis. Joining Tempemail’s associate editor Sonoo Singh, Vincent Gillet, vice-president international marketing at Hertz, Continue Reading

‘We’re thinking like a TV production’: SAP’s CMO on rewriting strategy in a pandemic- Tempemail

Alicia Tillman, global chief marketing officer of SAP, tells Tempemail how she’s rewriting her 2020 strategy in the eye of the coronavirus, which has pushed the company to cancel four large events in March alone. SAP put out a blanket ban on all in-person events for the month on 3 Continue Reading