Tweet lures Camping World in as NHRA new title sponsor sponsorship Coca-cola Racing Coke Marcus- Tempemail

Marcus Lemonis first learned the NHRA drag racing series had abruptly lost its title sponsor via Twitter and used the same social media platform to alert the league he was interested in helping. Lemonis tweeted on Sept. 22 to NHRA that Camping World isn’t “scared of our commitment to racing… Continue Reading

Facebook policy changes fail to quell advertiser revolt as Coca-Cola pulls ads | Technology

Facebook has announced changes to its policies around hate speech and voter suppression, but the measures have done little to quell the wave of companies pulling advertising from the platform amid backlash over how the company handles hate speech online. The CEO, Mark Zuckerberg, on Friday announced tweaks to a Continue Reading

Coca-Cola launches film about lifting humanity during challenging times- Tempemail

Coca-Cola has launched its message of thanks to people helping to make the world a better place during Covid-19, in celebration of International Workers’ Day. The film tells a story of two sides, presenting the negative representation of a world we’ve grown to know during the Coronavirus pandemic and juxtaposing Continue Reading

Microsoft to add more fizz to Coca-Cola with 5-year pact- Tempemail

Read Article The Coca-Cola Company has announced a five-year agreement with Microsoft for an undisclosed sum to utilise the capabilities of Microsoft Azure, Dynamics 365 and Microsoft 365. The solutions will help Coca-Cola gain new insights from data across the enterprise, enabling a 360-degree view of the business, and providing Continue Reading

Microsoft wins five-year deal with Coca-Cola to supply business software – Cloud – Software- Tempemail

Microsoft Corp on Monday said it had won a five-year deal with Coca-Cola Co to supply business software, including its Teams chat app and tools for customer service agents. The companies did not disclose the size of the deal but said it will include Dynamics 365, a suite of Microsoft Continue Reading

Coca-Cola slams brakes on ad spend: ‘There is limited effectiveness to brand marketing’- Tempemail

The Coca-Cola Company is looking to cushion the Covid-19-led decline of its bars and restaurants business by reducing marketing costs globally, and, in some markets, coming “off-air” entirely in Q2 2020. The company reported global volumes were down by 25% in the first quarter of 2020. This was driven primarily Continue Reading

Coca-Cola GB joins brands freezing marketing spend- Tempemail

Coca-Cola GB has become the latest big brand coronavirus casualty after the soft drinks maker declared it would suspend all British marketing activity in response to economic changes wrought by the pandemic. The decision will come as a body blow to some of the UK’s leading agencies including Ogilvy, Wieden+Kennedy Continue Reading

Business on the Move including McLaren Racing, Coca-Cola, ESPN and LTA- Tempemail

Welcome to Tempemail’s Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions. This week includes moves from McLaren Racing, Coca-Cola, ESPN and the Lawn Tennis Association. This week’s acquisition Havas Group has acquired the Cicero Group, which will be integrated into AMO, Continue Reading

Amazon, Coca-cola, Birdseye, Tinder, Shell: Meet Tempemail Marketing Awards 2020 jury- Tempemail

Sky, Tinder, BrewDog, Hearst, British Gas, Coca-Cola, Amazon, Funko and Asda are among the many brands coming together to judge Tempemail Marketing Awards 2020. These awards celebrate the most effective marketing strategies and campaigns over the past year. Some of the past winners have included: Universal Pictures, Atlantic Studios, Heineken Continue Reading

How Coca-Cola landed Martin Scorsese and Jonah Hill for its Super Bowl spot- Tempemail

Coca-Cola is going Hollywood for its Super Bowl spot, nabbing famed director Martin Scorsese and actor/director Jonah Hill to launch Coca-Cola Energy in a big way. The 60-second spot, ‘Show Up’ features Scorsese and Hill – with a cameo appearance from Grammy-nominated hip-hop artist YBN Cordae – texting back and Continue Reading