As Singapore goes all in on 5G, the possibilities could be limitless- Tempemail

A telco alliance is set to create Singapore’s first city-wide 5G network. We explore the potential benefits coming to the city, and how they might improve the work and lives of marketers in Singapore and beyond. While the news was likely buried beneath coronavirus across the globe, one development may Continue Reading

MyRepublic launches esports platform for popular games- Tempemail

Singapore-based Internet company MyRepublic has created an esports programme to engage gamers. The programme, called Achievement Unlocked, is tied to games like Animal Crossing: New Horizons, Monster Hunter World Iceborne, Legends of Runeterra, Final Fantasy 7 Remake and Mobile Legends: Bang Bang. Each game will feature seven “Season Achievements” each Continue Reading

Is laughter the best medicine? Hepmil Media Group on using humour during coronavirus- Tempemail

Despite cuts in marketing spend during Covid-19, there are still brands that are keen to collaborate with content creators to produce light-hearted humour and encouraging messages to spread positivity to their audiences. In Singapore, when the lockdown measures, officially known as circuit breaker, were first introduced, millennial-focused publisher Hepmil Media Continue Reading

Endemol Shine expands Samsung TV network – including a dedicated Deal or No Deal channel- Tempemail

Endemol Shine is launching more ad-supported channels directly to Samsung smart TVs as the producer and distributor continues to pursue new ways to draw income from its back catalogue. Back in November 2019, Endemol launched three channels on Samsung TV Plus – the TV software pre-loaded with hundreds of free Continue Reading

Anti-paywall Gay Times CEO unveils membership scheme amid coronavirus- Tempemail

When Gay Times chief executive Tag Warner made a promise never to go behind a paywall, he could not have predicted that a global pandemic and subsequent ad spend drought would put his lofty commitment at odds with the very practical reality that Gay Times would need more revenue from Continue Reading

Unruly and Ampverse link up to grow brand investment in eSports video- Tempemail

Video specialists Unruly and eSports media company Ampverse have collaborated on a partnership that will help brands invest in video in esports and gaming. Ampverse, a company that links gaming talent with brands, will link up with Unruly to help brands better understand the investment they are making and the Continue Reading

How anime brand Crunchyroll shows the potential of niche streaming at scale- Tempemail

Anime streaming service Crunchyroll has leant on 14 years of experience and customer data to commission its first-ever original shows. Amid an onslaught of subscription video services launching, this little-known media platform is living proof that supposed niche services can scale up. These last few weeks, we’ve seen the likes Continue Reading

Amid swell of support, Patreon explains why it is now ‘a lifeline for creators’- Tempemail

Creatives are flooding to fan membership service Patreon to make up for revenues lost during the pandemic. With a public lockdown driving the cancellations of live events, the rescheduling of commissions, and a subsequent freelance drought, a record number of creatives are using the memberships platform to stoke direct fan Continue Reading

WeChat’s new privacy controls: what does it mean for users and advertisers?- Tempemail

In early March 2020, Chinese super-app WeChat announced it was tightening privacy controls on third-party apps to restrict the collection of sensitive personal information to a smaller group of developers, citing “the recent coronavirus epidemic (Covid-19) prevention and control” as a reason. Under the Tencent-owned platform’s new privacy controls, developers Continue Reading

Emerging platforms: what is Joox and why it is more than just a music streaming app- Tempemail

This is a new series with a focus on explaining emerging platforms born in the Asia Pacific to the rest of the world. Tempemail will look at what are their differences and similarities with their counterparts, explain what kind of ad formats are available to brands on the platforms and Continue Reading