Ninja Theory announces new horror game ‘Project: Mara’

In brief: Hellblade developer Ninja Theory has put out a teaser for a new horror game currently in-development at the Xbox Game Studio. A few seconds into the teaser and the seemingly unknown character reflecting off the walls probably reveals one of the many illusions in the mental health-focused game, Continue Reading

Telltale’s ‘The Walking Dead’ adventure game franchise is returning to Steam

In context: Most avid PC gamers will probably remember the tragic downfall of Telltale Games. Before its closure, the studio was best known for creating engaging, choice-driven adventure games across a wide variety of popular franchises, including The Walking Dead, Game of Thrones, Borderlands, and more. As part of the Continue Reading

Snickers teases its Super Bowl ads claiming it will fix ‘out of sorts’ world on game day- Tempemail

Snickers is digging a big hole to tackle the world’s annoying problems, and it claims it will solve those them during the Super Bowl. The teasers, created by BBDO New York and AMV BBDO, feature people in hard hats digging at a construction site with shovels and heavy equipment, talking Continue Reading

Joe Biden calls game developers “little creeps” who make titles that “teach you how to kill”

A hot potato: Politicians rarely have anything good to say about video games, and former US vice president Joe Biden is particularly unimpressed by the industry, calling developers he met at the White House “creeps” and “arrogant” who make games that teach people how to kill. Biden, who is currently Continue Reading

Game of Thrones prequel series House of the Dragon won’t arrive until 2022

Something to look forward to: Are you a Game of Thrones fan looking forward to a return to George R R Martin’s world? Sadly, it’s going to be a while. House of the Dragon, HBO’s prequel series, is unlikely to air until “sometime in 2022.” In an interview with Deadline, Continue Reading

Valve is doing more to support video game soundtracks on Steam

What just happened? Valve is doing more to support gaming soundtracks on Steam. The digital distribution platform this week announced the creation of a new “soundtrack” app type that aims to disassociate music content from DLC and add brand new functionality. Users will now be able to purchase soundtracks without Continue Reading

Who will win the influencer marketing game in 2020?- Tempemail

Influencer marketing is finally being taken seriously by brands and agencies. It’s becoming an important pillar of the marketing mix, if not the most important. Now, we could go on and on about the basic trends we’ll see this year – increased use of video, more authentic partnerships, increased measurement Continue Reading