In the Q4 2020 Social Media Trends Report, Socialbakers provides an analytical look at paid, organic, and influencer marketing at the end of the year and what it means heading into 2021. Some findings in this report include a 56% YoY increase in digital ad spend, as well as regional Continue Reading
insights
Testing Strategies in Software Engineering: Key Insights- Tempemail
I decided to speak at a PentaBAR event and then write an article on testing strategies in software engineering and the common problems that block us in the quest of crafting good ones. Throughout my career, I identified a set of anti-patterns that tend to reproduce again and again. These Continue Reading
The 2021 Social Media Listening Insights
With consumer discourse increasingly taking place on public platforms, social listening tools will soon become an essential marketing practice for conducting both audience and market research. As more marketing teams begin to pair continuous listening capabilities with social media data for audience and market analysis, those that don’t will begin Continue Reading
Social Media Trends Report – Key Insights Q3 2020
The Q3 2020 Social Media Trends Report from Socialbakers is a detailed analysis of the turbulent three quarters that have been tougher for digital marketers than any previous years. The key points in this report highlight the sharp increases in social media ad spending in Q3 2020, signaling a healthy Continue Reading
Audience Insights: The 2020 How To Guide
What do digital marketers need to know about their audience, how can they find that information, and how can they leverage it? These are the crucial questions that Socialbakers addresses in Understanding Audiences: The 2020 Guide. This guide breaks down how to learn more about your audience – interests, demographics, Continue Reading
Social Media Insights From the UAE Government in Q2 2020
Every quarter comes with its own unique set of opportunities and challenges for social media marketers, and Q2 2020 was no different. Based on Socialbakers’ exclusive quarterly data, we’ve compiled some insights to help you get a deeper understanding of the trends in the governmental industry in the United Arab Continue Reading
Tempemail Analytics Delivers Insights to Effectively Manage 5G Cloud Networks for AI-Infused World- Tempemail
By Paul Miller Today we introduced the availability of Tempemail Analytics, an integrated data collection, monitoring, analysis, and reporting solution to optimize the management and operation of a distributed cloud network. It delivers the visibility to make proactive and informed decisions to maintain 5G clouds while reducing operational costs as Continue Reading
Social Media Trends Report: Key Insights From Q2 2020
Every quarter comes with its own unique set of circumstances and challenges for social media marketers, and Q2 2020 was no different. While there were many trends indicating a return to norms in certain areas following the initial impact of the coronavirus, civil rights campaigns have led to some potentially Continue Reading
Telstra’s customer insights function evolves with Agile – Software – Telco/ISP- Tempemail
Telstra’s year-and-a-half old customer research and insights function has grown to 10 staff and is behind a series of changes designed to identify trends and test new products and ideas quickly. The function, led by customer insights general manager Dr. Violet Lazarevic, started in February 2019 and first emerged to Continue Reading
Sportsbet turns to data insights to meet live betting demands – Strategy – Training & Development- Tempemail
Sportsbet is using a mix of historical and recent data to forecast staffing levels needed to handle customer service and live betting volumes in 15-minute increments. The online bookmaker has spent the past three years optimising workforce planning and management for its contact centre operations. It operates three contact centres Continue Reading