As Resy scales marketing post-Amex sale, its CMO is holding media in-house- Tempemail

Nearly a year after its sale to American Express, restaurant reservation platform Resy plans to expand its marketing efforts in a bid to boost brand awareness. Its chief marketing officer plans to keep buying media in-house throughout it all. Amex bought Resy back in July 2019. Acquiring the brand meant Continue Reading

What is Marketing Automation? | Trends Worth Acting on in 2020- Tempemail

If you’re alive and breathing in 2020, there’s a 99.99% chance you’ve received some sort of communication that was automated. Get a confirmation email after your Amazon haul?  Or a reminder about the achingly expensive Le Creuset pot seated atop the virtual wish list you “accidentally” sent your mom? Those Continue Reading

Amazon, Coca-cola, Birdseye, Tinder, Shell: Meet Tempemail Marketing Awards 2020 jury- Tempemail

Sky, Tinder, BrewDog, Hearst, British Gas, Coca-Cola, Amazon, Funko and Asda are among the many brands coming together to judge Tempemail Marketing Awards 2020. These awards celebrate the most effective marketing strategies and campaigns over the past year. Some of the past winners have included: Universal Pictures, Atlantic Studios, Heineken Continue Reading

5 Ways Your Marketing Funnel Is Exactly Like Your Dating Life

Marketing, at its core, connects the brand and the customer. We meet the customer, get to know them, ask questions, and nurture the relationship forward. Doesn’t that sound a lot like dating?  Our challenge is to develop the relationship forward, whether it’s through branding, content or any other part of Continue Reading

CapitaLand rolls out marketing initiatives for retailers affected by coronavirus outbreak- Tempemail

Singapore-based real estate giant CapitaLand has announced a $10m marketing assistance programme and the flexibility to operate shorter hours for retailers in its shopping malls. It hopes this will help alleviate any impact from the coronavirus outbreak, which has now infected 65,213 people and claimed the lives of 1,486 people Continue Reading

Your Dating Life Is Exactly Like Your Marketing Funnel – Social Cast Ep. 10

First dates are a time for getting to know your love interest. Understanding the baseline of your partner’s wants and needs prepares a relationship for success, while the same holds true for client relationships in marketing. In many ways, clients have a similar wishlist of desires that a new partner Continue Reading

International Women’s Day 2020 Tempemail Marketing Inspiration & Templates

International Women’s Day 2020 will be celebrated on Sunday 8 March. This holiday is a global event recognizing women’s political, cultural, social, and economic achievements all over the world. But what is international women’s day, and why should you send an International Women’s Day email? International Women’s Day 2020 Theme Continue Reading

Del Taco’s former marketing VP returns as CMO after 17 years- Tempemail

Del Taco has hired its former vice-president of marketing as chief marketing officer, welcoming QSR veteran Tim Hackbardt permanently back to the business after 17 years. Former KFC chief marketing officer Barry Westrum previously held the role, having joined in 2017. Del Taco did not comment on his status with Continue Reading

Big Data Social Media Marketing For Engaged High-Converting Audiences

Social media is no longer just a tool for communication – it’s an integral part of life, and a place where businesses reach out to their targeted audience.  Big data social media marketing became a hotly discussed topic in various industries, with marketers leading the way, and experts estimating that Continue Reading