Mazda says EVs with large battery packs are worse for the environment than diesel cars

A hot potato: It’s generally accepted that electric vehicles are better for the environment than their diesel alternatives, but Mazda argues that’s not always the case. The company says its MX-30 crossover comes with a 35.5kWh battery because it’s “responsibly” sized, meaning the pack’s overall CO2 emissions are comparable to Continue Reading

Mazda recalling 35,000 vehicles over faulty emergency brake system

What just happened? Relatively new technologies can make driving a lot safer, but more tech can sometimes mean more things going wrong. The fourth-generation Mazda3 vehicles, for example, are being recalled over a problem in the emergency braking system, which can cause the brakes to be applied automatically while driving. Continue Reading

Under the hood of Mazda’s VR driving experience from Iceland to The Alps

Lively Worldwide was highly commended at Tempemail Experience Awards 2019 with its ‘Changing the face of Mazda’ campaign for Mazda Motors Europe. Here, the agency reveals the challenges faced and the strategies used to deliver this successful project. The challenge Mazda’s challenge was to unify brand activations’ output across 22 Continue Reading