Facebook buying Giphy means more to tech rivals than it does advertisers- Tempemail

The surprise move by tech giant Facebook to buy Giphy and bring with it its 700 million users in a deal valued at $400m seems like a shrewd move on paper. James Whatley, strategy partner at Digitas UK offers his take on what advertisers, and rival tech companies, should make Continue Reading

Buy, sell, hold: how M&A activity in marketing industry is shaping up in 2020- Tempemail

Covid-19’s impact on merger and acquisition (M&A) activity in the first quarter will be minor compared to what’s to come in the next few months. But, with economic upheaval will come opportunity for buyers and sellers alike as the year progresses. Entering 2020, the M&A market was already facing a Continue Reading

Untied from WeWork, Meetup readies for a post-coronavirus marketing blitz- Tempemail

IRL social platform Meetup has divested from WeWork and moved its entire offering to the digital realm in the space of a month. But its chief executive is already thinking ahead to the next phase: a time when Covid-19 fades away, events are permitted, and the brand can take a Continue Reading

MMR acquires creative digital comms agency Together- Tempemail

MMR Group has acquired a digital creative agency Together for an undisclosed fee. The Nottingham-based acquisition was founded in 2006 and has specialised in branding, digital marketing, social media, communications and packaging design. Business partners Nick Honey and Jonathan Turner co-founded the agency which now boasts a team of 26 Continue Reading

Business leaders divided over digital transformation according to EY report- Tempemail

Business leaders are split on the idea of digital transformation, with some seeing it as a positive and others as a threat, according to professional services firm Ernst & Young’s (EY) ‘Global Capital Confidence Barometer’. Having surveyed more than 2,900 executives from 45 countries and across 14 different sectors, and Continue Reading

Havas acquires Cicero for ‘strategic advice’ boost- Tempemail

Havas has broadened its corporate communications and public affairs portfolio with the acquisition of Cicero which will be folded within its AMO communications consultancy arm. To be known henceforth as Cicero/AMO, the business specialises in offering a full-service suite of communications and market research offerings spanning corporate PR, public affairs, Continue Reading

Post-WPP Kantar expands analytics capability with Mavens of London acquisition- Tempemail

Kantar has broadened its digital consultancy offer with the acquisition of data-led marketing consultancy Mavens of London – its first M&A since WPP sold its majority stake to Bain Capital in 2019. Since 2009, Mavens has helped marketers optimise their digital performance through an array of SEO, search and content Continue Reading

Little Dot Studios acquires Wing to ramp up sports production- Tempemail

Little Dot Studios, the digital content firm owned by Fleabag producer All3Media, has made its first acquisition in London-based production studio Wing. Wing, launched in 2007 by husband and wife team Will and Tessa Ingham, helps studios and brands create digital content, particularly in sports. It shot the Olympic Torch Continue Reading

Why a Grab and Gojek merger could disrupt advertising in South East Asia- Tempemail

There are recent rumours around a possible merger between Grab and Gojek, South East Asia’s two unicorns that previously fended off Uber. Higher GrabCar prices aside, a merger could be what the region’s businesses need. Digital is about to become tougher The outsized influence of Facebook and Google has proven Continue Reading

Inside Minute Media’s sports landgrab ahead of US betting boom- Tempemail

Minute Media recently made its fourth acquisition in 18 months after bringing Meredith-owned FanSided into its stable of titles. The acquisition is the latest play from the publisher, with founder and chief executive Asaf Peled telling Tempemail that the hunt for “topnotch content” titles comes as it looked to capitalize Continue Reading