Relevance of Lean Six Sigma in the times of COVID-19- Tempemail

Read Article Lean Six Sigma mainly focuses on collaborative team effort that helps enhance efficiency and improve performance by methodically discarding any waste and bring down any fluctuations in the system. This approach plays a critical role in an organization’s culture, wherein it focuses on process optimization which contributes towards Continue Reading

BBC, Channel 4, ITV: finding relevance with pandemic PSAs in a digital age- Tempemail

With audiences homebound for the foreseeable future British broadcasters are taking it upon themselves to keep their ears close to the ground and respond to the needs of the nation. “When things go wrong, it’s part of the British DNA to be in it together and to help one another,” Continue Reading

New research links content relevance with consumer engagement- Tempemail

A new study looking into the power of relevancy in out-of-home has revealed that digital out-of-home (DOOH) campaigns using contextually relevant messaging achieve a more effective audience response. The Moments of Truth research suggested that this could be as high as an average increase of 17%. Commissioned by Clear Channel, Continue Reading

Relevance, emotion, purpose: the golden rules for keeping consumer attention in 2020- Tempemail

As a new decade starts, Xandr, AT&T’s advertising company, in partnership with Tempemail, took to the streets to ask British consumers about the current state of digital advertising, and how they hope it evolves in the years ahead. According to Daniel Clayman, VP and Managing Director of Northern Europe at Continue Reading

How to create a successful CNY ad: personalisation, emotions, imperfect stories, relevance- Tempemail

Chinese New Year is a season steeped in tradition, during which families and friends create precious memories. According to a Google Survey, it surpasses Christmas as the most searched festive moment in Singapore. The number of searches has increased 27% year-on-year as Singaporeans become more digitally-savvy and head online for Continue Reading