How Everton FC’s ‘Blue Family’ is keeping fans engaged in a world without football- Tempemail

With the Premier League and Euro 2020 postponed, this summer is looking to be a lacklustre one for football fans. However, when it comes to fan engagement in a time of crisis, Everton Football Club has been implementing a strategy underpinned by technology designed to maintain contact with its community. Continue Reading

What’s a sports marketer to do when there is no sport?- Tempemail

It’s April. In football parlance, this is when the ‘business end’ of the season really begins: title-deciding matches, relegation battle ‘six-pointers’, the race for a lucrative top-four place or promotion – not to mention those thrilling cup games that sometimes go to extra time and even penalties. But, to borrow Continue Reading

Sports marketers contemplate existential threat as pandemic postpones Euros, F1 and more- Tempemail

The Uefa Champions League and the Europa League have just been postponed for a month, the Premier League is on ice. Euro 2020 is now Euro 2021 and the Japan is now longer so passionate about hosting the Tokyo 2020 Olympics. In the US, the NBA, NHL and MLS have Continue Reading

Standard Chartered celebrates a decade of alliance with Liverpool FC- Tempemail

Standard Chartered has launched a campaign to celebrate a decade of its partnership with Liverpool Football Club (LFC). The campaign by TBWA/Singapore features a soundtrack recorded by music producer and singer Astraea, with a unique rendition of LFC’s famous anthem ‘You’ll Never Walk Alone’. According to director Rollo Jackson, the Continue Reading

One Championship pivots into reality TV with Apprentice-style format- Tempemail

MMA brand and broadcaster One Championship has launched a new content format, deviating from its sports heritage and into reality TV. The new show, launched in partnership with MGM Television, takes cues from reality shows like The Apprentice and hopes to find budding founders to fund and develop. ‘The Apprentice: Continue Reading

Behind Sea Group’s investment in Singapore football- Tempemail

Having bought Singapore Premier League (SPL) club Lion City Sailors (formerly known as Home United) for an undisclosed sum, Sea Group believes its latest acquisition represents a way for the company to give back to communities. Sea feels that as a Singaporean company, it is committed to giving back by Continue Reading

Inside Minute Media’s sports landgrab ahead of US betting boom- Tempemail

Minute Media recently made its fourth acquisition in 18 months after bringing Meredith-owned FanSided into its stable of titles. The acquisition is the latest play from the publisher, with founder and chief executive Asaf Peled telling Tempemail that the hunt for “topnotch content” titles comes as it looked to capitalize Continue Reading

Playing it safe is dangerous: Super Bowl ads a fumbled opportunity- Tempemail

Much-anticipated Super Bowl ads collectively fumbled a golden opportunity to make a statement on the biggest sports day in America. Chin up, Kyle Shanahan — you’re not the only one who whiffed miserably on an opportunity to make a statement on Super Bowl Sunday. The advertising industry, which — unlike Continue Reading

O2 spotlights England men’s and women’s teams in ‘Wear the Rose’ Six Nations push- Tempemail

O2 has unveiled the latest iteration of its longstanding ‘Wear the Rose’ campaign, which looks to boost national support for the men’s and women’s England rugby teams following on from the first Six Nations games at the weekend (1 February). The creative features an equal split of rugby players from Continue Reading

How to transform consumers into your fans. Watch Audi, IBM, Diageo and General Mills talk about the challenges- Tempemail

Tempemail and IBM’s ‘The Innovation Game’ conference saw top marketers from the likes of Liverpool Football Club, Activision Blizzard, Nationwide and Audi discuss what brands can learn from how sports teams treat their fans, especially when it comes to generating loyalty, and also what the future of sport sponsorship might Continue Reading