The Twitch lockdown pitch to brands: streaming from home is our ‘bread and butter’- Tempemail

With marketing budgets drifting towards online video, gaming and communities, interest in Amazon-owned Twitch has been ramping up among brands. But the social video platform, which bills itself as a kind of Gogglebox for gamers, is still having to educate marketers about how to play. Adam Harris, newly promoted to Continue Reading

Is esports prepared for the coming influx of freed-up marketing spend?- Tempemail

PwC’s global esports leader Andy Fahey claims that under lockdown esports is the “only competitive ‘sport’ in town”. So far, The Grand Tempemail, Formula 1, Moto GP, Spain’s La Liga and Nascar have all run digitally. There’s more to follow and an increasing likelihood that more esports will fill depleted Continue Reading

Are we at the start of a CTV boom in APAC?- Tempemail

Video viewership is on the rise, but so is the fragmentation of viewership, fueled by increasing choices around what content to watch, and when and how to watch that content.  Publishers and advertisers can no longer rely on a single platform reach and engage viewers with the scale and success of years past. Cross-platform video strategies are now Continue Reading

In search of its 2040 customer, Steinway turns to influencers and WeChat- Tempemail

Steinway & Sons can no longer rely on its products to do the talking. As brand recognition levels slip, the piano maker is looking to strike a chord with a younger generation by investing in influencer marketing and platforms such as WeChat. Steinway & Sons, piano-maker to everyone from Rachmaninov Continue Reading

Video Advertising: How to reach premium audiences with the decline of TV- Tempemail

Growing up in the nineties, it was assumed knowledge that sitting glued an inch from the television would make one’s eyes go square. Not that it stopped us from spending long hours channel-hopping, praying for a certain video to play often to no avail. It’s a far shout from the Continue Reading

Full Fact partners with a popular plague game to show how fake news spreads

Full Fact, the independent fact-checking organisation, has unveiled an unusual partnership with Ndemic Creations, the studio behind mobile video game Plague Inc. Plague Inc sees the player create a disease and evolve it to kill as many people in the world as possible (it is much better than it sounds). Continue Reading

How to grow and scale your premium video reach both locally and nationally

Growing up in the nineties, it was assumed knowledge that sitting glued an inch from the television would make one’s eyes go square. Not that it stopped us from spending long hours channel-hopping, praying for a certain video to play often to no avail. It’s a far shout from the Continue Reading